Born in Athens in 1964, Vassilis Lolas holds an MBA from Cardiff Business School in the United Kingdom. He began his professional career in 1989 in the Sales Department of SATO S.A., moving to the Marketing Department of Nestlé Hellas S.A. in 1992. Four years later, in 1995, he joined the Hellenic Bottling Company (3E) as Group Brand Manager, responsible for brands such as Amita, Frulite, Avra, and Tuborg.

In 2000, following the acquisition of Coca-Cola Beverages plc by Hellenic Bottling Company, he became Director of Communications & Public Relations for Greece. In 2013, he moved to Coca-Cola HBC, where he was responsible for Group Corporate Communications, Public Affairs, and Crisis Management across 28 countries.

Since February 2015, he has been the founder of in-Touch Communication and works as a Corporate Reputation Consultant.

Past positions include:

• President, Corporate Affairs Sector, Hellenic Management Association (EEDE)
• Member of the Board, Hellenic Management Association
• Member, Chartered Institute of Public Relations (CIPR)
• Chairman, Association of Greek Soft Drinks Industries
• Vice President, Hellenic Network for Corporate Social Responsibility
• Member, Consumer Affairs Committee, Hellenic Federation of Enterprises (SEV)
• Member, CSR Committee, Hellenic-American Chamber of Commerce
• Member of the Board, Hellenic Advertisers Association
• Member of the Board, Hellenic American College of Arts