Events

Focusing on communication in a post-truth era and featuring both Greek and international speakers, the PR360 Conference by Boussias Events explored the value of trust in today’s environment, as well as the opportunities and risks potentially created by artificial intelligence.

Anthi Trokoudi, President of CAPA, along with senior industry executives, highlighted the need for Communication to be involved from the outset in shaping corporate strategy—an essential role that can be earned when communication is measurable, and its impact can be reflected in the “balance sheet.”

The conference was held under the auspices of CAPA – Corporate Affairs Professionals Association.

Disinformation, corporate reputation protection, and the role of Artificial Intelligence in truth and corporate affairs were at the heart of yesterday’s first “CAPAcities” event, organized by CAPA – Corporate Affairs Professional Association.

Sponsors of the first “CAPAcities” were Mastercard and Deloitte.
Supporters: HPPC (ETAD), One Team, and Avantis Estate.
Media Sponsors: Direction Business Network, Business Today, and fyi.news.
Photography coverage by Kostas Bekas.

“Corporate Affairs must have a seat at the management table and actively participate in the top leadership agenda. Strategic alignment between CEOs and communication executives creates measurable business value and long-term influence.”

This was the key message of CAPA’s panel discussion titled “How Corporate Affairs Turn Vision into Influence” at THE BIG P.(PICTURE), the first conference organized by THE TOTAL BUSINESS.

The panel featured Sotiris Anastasiadis (Group Corporate Affairs Director, Hellenic Energy), Panagiotis Kakolyris (COO, SOCIALDOO; Vice President, European Network of Political Foundations), and Teti Kanellopoulou (Group CEO, V+O).
The discussion was moderated by Roi Haikou, Member of the CAPA Board of Directors.